BEATS SAY SOMETHING
A concept campaign was created to advertise Beats by Dr. Dre headphones.
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A creative brief was first created to summarize and lay out the goals for this campaign.
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After scanning magazines for ideas and images that best describe Beats headphones, a series of advertisements were created. The campaign slogan "Beats Say Something" was chosen first. The advertisements were then created using Adobe Photoshop. The advertisements were tested publicly via SurveyMonkey.
As part of this campaign, a social media contest was created. To win a pair of sneakers and headphones as part of a Beats and UNDFTD INC collaborative package, followers would post images with the tag #whatdoyourbeatssay.
This generates interest for both Beats LLC as well as UNDFTD INC. With users uploading their own personal images about what their Beats headphones say about them, it allows for the users pictures to also advertise the product, adding an individuality factor.
This campaign can be utilized on Facebook and Instagram.
This generates interest for both Beats LLC as well as UNDFTD INC. With users uploading their own personal images about what their Beats headphones say about them, it allows for the users pictures to also advertise the product, adding an individuality factor.
This campaign can be utilized on Facebook and Instagram.
A television advertisement was then developed for this campaign. A TV Treatment was written, laying out the potential advertisement.
A storyboard and animatic followed.
A storyboard and animatic followed.
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The following attachment is a presentation for the conceptual campaign.
beats_by_dre_campaign_presentation.pdf | |
File Size: | 1890 kb |
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